The Team

Karen Reilly
Commercial Director

With 25 years experience within the company, Karen understands the strengths of the business. She has applied her know how with the skill sets of the loyal staff, coupled it with the introduction of new machinery and processes to develop the successful commercial arm of the business, In-Scents.

Emma Louise Carney
Graphic Design & Marketing

New to the team, Emma is a Masters and BA graduate in Fashion and Lifestyle Promotion at UCLAN. Her focus has always been on lifestyle marketing with an eye for design, marketing and photography. Emma works on all elements of design for InScents, focusing on label design and packaging. She is always busy providing trend research and product development to the table. 

Over the last 4 years she has gained experience in areas such as digital marketing, experiential events and graphic design for a number of brands and projects. Previous to her degree she has been a fashion photographer for 10 years and uses social media as a creative platform.

Helen Allaoua
Commercial Business Development + Sales Administration

Helen is quite a new addition to the team, bringing with her account management and sales acumen that has been built up with over 20+ years of experience, in various fields.

Her responsibilities include seeing through the order process from start to end and pin–sharp customer service. 

She enjoys working closely with the design team on new product ranges and immerses herself in the design and development aspect too. 

Plus, for a few days a week, this gives her an escape from the bedlam of being a mother of two.

Collette Manning
Commercial Sales Administration

Collette is new to the Commercial Team but has been an employee of Hayes & Finch for close to 2 decades. She brings a wealth of insider knowledge and works tirelessly to ensure customer satisfaction.

Outside of work, Collette is kept busy by her 2 young grandchildren – who keep her on her toes and she is a keen traveller, having recently returned from a tour of the USA, taking in route 66 on her way!

Andy Brimble
Production + Engineering Manager

Andy makes the place tick from a production point of view and is tasked with the smooth running of our candle making facility. A relative new comer to the business, Andy, though, brings a vast amount of production management know how to the table for us. 

Andy was part of the management team that worked on the investment in new machinery and it's implementation.

Derek Edwards
Technical Manager

Derek is our in-house candle expert, or Candle Technician, as he likes to be known. It’s Derek’s job to test, in laboratory conditions, new fragrances that will work perfectly with our wick and wax blends that we create at the In-Scents factory in Liverpool.

It’s Dereks attention to detail that enables us to develop products, that not only create an ambiance a great fragrance can add to the home, but also looks aesthetically pleasing as the candle burns away – a tough task!

Contact the team either by phoning 0845 450 5594 or email